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Business Marketing Degree Programs
Marketing strategies today have a basis in the
scientific study of human behavior. Experts in marketing know the answers
to questions like these: What makes a person buy a certain brand? What
motivates her to buy a non-essential item? What keeps him loyal year after
year to a certain product?
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| Schools
offering Online courses: |
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| American InterContinental University offers a Bachelor's and
an MBA with concentrations in Marketing. These programs are designed
for students seeking to enhance or begin careers in marketing. Coursework
includes Marketing Management Concepts, Decision Making, Economics
in a Global Environment, Research Methods in Marketing, International
Marketing, and a whole lot more. |
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| Tulane
University Online offers a Master Certificate
in Business Marketing that is designed to help students master the
complexities of managing businesses. Coursework includes business
disciplines, decision making, marketing strategies, competitive
market and customer analysis, branding and advertising, pricing
in business markets, International Marketing, Media Metrics,
and more. |
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| The
University of Phoenix Online offers
a Bachelor's program and an MBA program with a specialization
in Marketing. These programs are designed to provide and enhance
the analytical and leadership skills students need to work effectively
within a marketing organization. Coursework includes advertising,
international marketing, business law, principles of micro-economics,
resource optimization, public relations, strategies for competitive
advantage, and more. |
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| Colorado
Tech University offers a Bachelor's program
and an MBA program in Marketing. Coursework for these programs include
consumer behavior fundamentals, marketing research methodologies,
integrated marketing strategies, e-marketing, personal selling and
customer focus, principles of advertising and public relations, applied
marketing management, customer relationship management, and more. |
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| Baker
College Online offers an Associate's
degree program, a Bachelor's degree program, and an MBA degree
program in Marketing. Coursework for these programs include advertising,
planning, product development, wholesaling, warehousing, sales management,
packaging and distribution, business analysis, global marketing,
public relations, marketing research, and more. |
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As
you develop your skills through your online courses, you will study not
only marketing research and buyer behavior, but you will also learn how
to price products and services, how to identify potential and current
customers, and how to market domestically and internationally. Many programs
include how to consider cultural differences in marketing strategies.
There are marketing positions open not only in companies in the private
sector but also in government and non-profit agencies.
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